For CRO Agencies & Shopify Consultants

Your clients are losing €4,200/month.
You don't know why.

Frictionless tells you the exact psychological reason every store you manage is bleeding revenue — with fixes your client can implement today.

Start 7-Day Free Trial → See a real report →

— DACH stores analyzed

7 Psychological WHY categories

14 Tracked friction patterns

The problem with every other tool

Your current analytics tell you what happened.
Not why it happened.

Tool A — Heatmaps

"Users drop off at the cart page."

Okay. But why? Unexpected shipping cost? Missing trust signal? Cognitive overload? Heatmaps don't know.

Tool B — Session Recording

"Visitors scroll past the price."

You see the behavior. You don't see the decision. The moment the customer decided not to buy happened in their head, not on screen.

Tool C — A/B Testing

"Variant B won by 3%."

Great. You don't know why it won. So you can't replicate it across other client stores. Every test starts from zero.

How Frictionless works for agencies

Scan. Diagnose. Deliver.
In 90 seconds per store.

Enter a client's store URL

No install. No plugin. No Shopify access required for the initial scan. Paste the URL, hit scan.

Get the psychological diagnosis

Our WHY Engine maps every friction point to one of 7 psychological categories — grounded in decision science, not guesswork.

Deliver a white-labeled report

Share a polished, client-ready report that shows exactly what to fix, why it matters, and the revenue impact of fixing it.

Sample output

What your clients actually receive

Not a spreadsheet. Not a wall of data. A diagnostic that reads like a senior CRO consultant wrote it.

fashion-client.com

34 / 100 · Critical

Top friction patterns identified

Trust Deficit Critical

Customers assess trustworthiness in 50ms. No reviews visible, no money-back guarantee near the price — loss aversion wins. 68% of visitors are leaving at the product page.

Add a trust bar with star ratings + 30-day guarantee badge directly below the Add to Cart button. Implementation: 5 minutes with Judge.me (free).

Friction Anxiety High

Shipping cost appears for the first time at checkout. This feels larger than the same cost shown upfront — 48% cite this as their #1 cart abandonment reason.

Show shipping cost or free shipping threshold on every product page, directly below the price.

Urgency Absence Medium

No urgency trigger means temporal discounting wins. "I'll come back later" is how 60% of intent-but-no-purchase visitors rationalize leaving.

Show real stock levels below 10 units. Honest scarcity, not fake countdown timers.

Everything in the Agency plan

Built for the way agencies actually work

Not a scaled-up solo tool. Features designed for client work from day one.

📊

25 New Scans / Month + Unlimited Re-Scans

Scan 25 new client stores every month. Every store you scan stays in your portfolio with unlimited re-scans — track improvement over time without burning your quota.

Portfolio management

🧠

7-Category WHY Framework

Every friction point is mapped to its psychological root: Trust Deficit, Decision Paralysis, Friction Anxiety, Value Ambiguity, Urgency Absence, Mobile Friction, Price Resistance.

Behavioral intelligence

📈

DACH Benchmark Comparison

Show clients exactly how their store compares to our growing DACH benchmark — by category, store size, and industry. Context that sells retainers.

Benchmark data

🔗

Shareable Report Links

Generate a clean shareable URL for every report. Send it directly to your client — no login required on their end, no PDF attachment gymnastics.

Client delivery

⚡

Behavioral Alerts

Automated weekly re-scan for your active portfolio. Get emailed the moment a client's score changes — before they notice and before a competitor pitches them.

Proactive monitoring

🏢

Agency Dashboard

Multi-client portfolio view. See all your stores, their scores, critical issues, and revenue risk in a single view. Prioritize where to focus this week.

Multi-client view

Simple pricing for agencies

One plan for agencies.
One upgrade for white label.

7-day free trial. No credit card required to start.

Common questions

No install required for the scan itself. You paste their store URL and Frictionless analyzes it publicly. Shopify API integration is optional for deeper data access.

Hotjar and GA4 show you what users do (click maps, funnel drops). Frictionless explains why they don't buy — the psychological mechanism behind the drop-off. Trust Deficit, Decision Paralysis, Loss Aversion. These are the insights that lead to actual CRO recommendations, not just more data.

Every report generates a shareable link you can send directly to your client. No login needed on their end. You can also download a PDF. White Label plan lets you brand the report with your agency logo.

Scanning a new store for the first time uses one scan from your monthly quota. Re-scanning a store you've already scanned is completely unlimited and free. So your 25 scans/month is for new stores — your existing portfolio doesn't cost quota.

Absolutely — this is one of the most common use cases. Scan a prospect's store before your pitch call, show them their Frictionless score and the exact revenue they're losing. Most agencies report it's the strongest cold outreach opener they've ever used.

Full access to the Agency plan for 7 days. No credit card required. If you don't find value in the first week, cancel with one click. You keep all reports and shareable links you generated during the trial.

Your clients are losing €4,200/month.You don't know why.

Your current analytics tell you what happened.Not why it happened.